Polytron G3 & G3+ Mall Roadshow
Curating Exclusivity for Polytron G3 & G3+ through a Premium Mall Roadshow
PGM (Paraduta Global Media) successfully managed an exclusive roadshow series for the Polytron G3 & G3+ electric cars across strategic and premium locations in and around Jakarta, including Pondok Indah Mall, Bintaro Jaya Xchange, Central Park, Grand Indonesia, and Resinda.
This strategy aimed to bring Polytron’s electric car innovation—which champions the concepts of SMART, LUXURY, and FREEDOM—directly to affluent and middle-class urban communities and their lifestyle centers.
Key Event Successes Managed by PGM:
- Strategic Premium Roadshow Execution: PGM successfully executed a high-quality, multi-location roadshow for Polytron G3 & G3+ across five prime malls (including Grand Indonesia and PIM), ensuring maximum brand visibility among affluent target demographics.
- Delivered Luxury Brand Experience: The booths were designed to project the car's SMART and LUXURY attributes, highlighting advanced features like ADAS L2 and the BaaS ownership model to provide consumers with a feeling of FREEDOM.
- High-Impact Lead Generation: The direct, interactive presence in high-traffic commercial centers generated massive brand awareness and was highly effective in driving lead conversion and market education for the G3 Series.
