OVO Tunnel Games 2025

Gamifying the Future of Fintech: Paraduta Global Media Creates an Immersive 'Tunnel Games' Experience for OVO’s 2025 Nationwide Campaign

To increase user adoption of the “OVO Nabung” by Superbank feature, OVO partnered with PGM to transform traditional financial marketing into an engaging, gamified experience. The objective was to attract customers through play, making the concept of digital saving accessible and fun for a wide demographic.

Key Event Successes Managed by PGM:

  • Innovative Attraction: The use of "tunnel games" significantly increased dwell time compared to traditional booths, turning passive mall-goers into active participants.
  • Viral Aesthetic: The visually striking tunnel design created "Instagrammable" moments, providing organic social media reach for the OVO brand.
  • Effective Education: By gamifying the experience, PGM successfully simplified complex financial information, leading to higher conversion rates for the OVO Nabung feature.