Sulwhasoo On Ground Activation 2025

Elevating Holistic Beauty: Paraduta Global Media Brings the Sulwhasoo On-Ground Activation to Indonesia’s Most Prestigious Shopping Destinations.

In late 2025, Sulwhasoo embarked on an extensive five-month roadshow to introduce the New Concentrated Ginseng Rejuvenating (CGR) line to the Indonesian market. PGM was appointed to manage this marathon activation, ensuring the brand maintained a high-end presence and consistent consumer engagement through the peak year-end shopping season.

Key Event Successes Managed by PGM:

  • Sustained Brand Momentum: Successfully maintained high engagement levels from the initial launch in August through the busy December holiday period.
  • Cross-City Operational Excellence: Seamlessly coordinated logistics and staffing between Jakarta’s elite boutiques (Plaza Senayan) and Surabaya’s premier retail destination (Pakuwon Mall).
  • High-Volume Lead Generation: Captured significant consumer data and facilitated thousands of product trials for the First Care Activating Serum VI and CGR Cream.